Promotion Sponsorships
Sponsored Events and Promotions are super simple in vPromotions. Multiple sponsorships can now be added to a PRF by any Promotions Director, Program Director, or General Manager via the green “+Add New” button, giving each sponsorship a name, sale price, and description.
Details
- vPromotions Sponsorships Navigation: to create sponsorships for upcoming events within vPromotions using a Promotion Request Form (PRF). To access this function, users must select a PRF from the calendar, open the details popover, and navigate to the sponsorships tab, where they can click the green "add new" button.
- Creating Event Sponsorships: After clicking "add new," users fill out a form to define the sponsorship, such as booth sponsors for an event. The form requires entering specific details, including the sale price, a description of the client benefits—such as 40 live and 40 recorded mentions—and the quantity of sponsorships available for sale. Once saved, the sponsorships are successfully created and appear within the PRF sponsorships tab.
- Managing and Modifying Sponsorships: Users can manage created sponsorships using action buttons for editing, deleting, or marking items as sold. An upload feature allows users to attach files, such as client logos, which can then be viewed, downloaded, or deleted via an icon that appears after the upload. Additionally, bulk actions allow users to delete multiple entries at once or sell multiple sponsorships to the same client.
- Creating Recurring On-Air Feature Sponsorships: To create recurring sponsorships for on-air features, such as a noon music hour, users open a PRF, navigate to the sponsorships tab, and click "add new". The user inputs details like the weekly price of $150 and the number of mentions, then selects the "recurring" button. Users must choose an interval—such as weekly—and define the start and end dates of the PRF, including specific days like Monday through Friday for the on-air feature. Upon saving, the system generates the recurring sponsorship opportunities through the end of the specified period.
- Sales Team Workflow and Selling Sponsorships: The sales team manages sponsorships through the main calendar's sponsorships tab, which displays all future sponsorships until they are in the past. When a sale occurs, the user clicks "sold it," enters the client's name, records the sale price of $150, and adds the salesperson's name and any necessary notes. The status then updates to sold and the item turns gray to prevent duplicate sales. Salespeople can also handle bulk sales by highlighting multiple items and selecting "sell multiple" to assign them to a single client.
- Exporting Sponsorship Data: The sales team can export the list of available upcoming sponsorships into an Excel or PDF document. This functionality allows them to provide clients with a comprehensive list of available opportunities for any station.
- Alternative Features Tab Training: vPromotions includes an additional method for creating sponsorship opportunities for on-air features without using a PRF, which is accessible via the "features" tab. Documentation and a tutorial video for this specific function are available by clicking the help icon and searching for "features". - Features Training Tutorial
If you have any questions please reach out to the vCreative Support team by emailing support@vcreativeinc.com or calling 800-605-9889.