Hero vTrade - vCreative main

Trade inventory management software

Stop Losing Money to Expired Trade.

vTrade is the broadcast industry's first purpose-built trade management platform. Request, approve, allocate, and report, without spreadsheets.

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vTrade 1

Less waste
More visibility

Vouchers expire. Tickets disappear. Year-end becomes a reconciliation nightmare.
vTrade fixes that. Every piece of inventory is tracked in real time.

  • Your virtual trade management
  • Accesible in seconds
  • Organized and ready
vTrade 2

Automate your approvals
for total certainty

One workflow for accepting, allocating, and approving trade across every department, with standardized request and approval routing.

  • Time-stamped audit trail for every transaction.
  • Allocation rules that prevent over-promising.
  • Reporting that turns trade into a managed asset.
vTrade 3

Trade and Promotions
finally connected

vTrade integrates directly with vPromotions. Trade flows from finance to fulfillment without double entry.

  • Save hours every week by replacing manual handoffs and status meetings.
  • Reduce errors with structured workflows and reminders.
  • Show leadership the ROI they expect.

Time-saving tools free up hours in your day

Whether you’re operating one department or managing multiple departments across markets, vCreative workflow software is built to help you succeed.


All vCreative products include:

Scalable solutions from local to corporate level

Cloud-based login from any device

Unlimited media asset storage

Media-experienced US-based support

Customized platform setup

Connects With the Tools you already use

vProMedia integrates with your existing traffic and automation systems - fitting seamlessly into your tech stack.

Time-saving tools
free up hours in your day

Whether you’re operating one department or managing multiple departments across markets, vCreative workflow software is built to help you succeed.

Scalable Solutions

From single stations to multi-market to corporate groups, our platform scales to meet your needs. 

Cloud-Based Access

Mobile-friendly, secure login from any device, ensuring your team stays connected wherever they are. 

Unlimited Storage

Media asset management without limits. Store high-quality files without worrying about space. 

Customized Setup

Every workflow is unique. We customize your platform setup to fit your specific business needs. 

COLLABORATE FASTER

vProMedia Features You'll Love

 

  • Everything in One Place
    Track and manage all production work, approvals, and more
  • Team Collaboration
    Built-in communication tools prevent errors and missed deadlines
  • Save Time & Money
    Eliminate disconnected systems, wasted time, and manual processes
  • Flexible and Scalable
    Support stand-alone, regional or centralized market operations
  • Resource Management
    For each project, book equipment and studio time or schedule resources
  • Integrations
    Connect traffic, automation systems, and more

Collaborate Faster

vTrade Features You'll Love

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Corporate Oversight

Monitor trade across every market.
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100% Transparency

See AE and client trade patterns.
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Eliminate Spreadsheets

Cloud-based platform replaces manual tracking.
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Real-Time Inventory

Know what's allocated and expiring.
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Voucher & Coupon Tracking

Issue, track, and report with full audit trail.
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Cross-Market Sharing

Exchange trade between stations.
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Why Our Clients Love vTrade

“vTrade makes recordkeeping and reporting a breeze”

"All transactions and approvals are now time-stamped. The automated workflow makes the multiple departments involved with trade more efficient and effective."

 

vtrade-melissa-mitchell

Melissa Mitchell
Director of Finance, Bonneville International

Ready to turn trade 
into a managed asset?

Join the radio groups, TV stations, venues, and event-driven teams already running cleaner, faster and more profitable trades on vTrade.

FAQ

vTrade is a trade inventory management platform designed for media organizations. It replaces spreadsheets and email tracking with a centralized system that helps teams manage trade items such as concert tickets, restaurant vouchers, merchandise, and promotional giveaways.
vTrade is designed for business managers, finance teams, and operations leaders at radio stations or media organizations that regularly manage trade inventory. It’s especially useful for teams handling large volumes of trade tied to promotions, contests, and advertiser partnerships.
vTrade allows teams to record, categorize, and track every trade item in one system. Users can see how many items are available, who has used them, and when they expire, providing a clear picture of trade inventory at any time.
By providing visibility into available and expiring inventory, vTrade helps teams ensure trade items are used before they expire. This reduces wasted value and helps organizations maximize the return from trade agreements.
Yes. vTrade provides centralized records that make it easier for managers and corporate teams to monitor trade usage, review inventory activity, and maintain accurate records for reporting or approvals.
Spreadsheets can quickly become outdated or difficult to manage as trade volume grows. vTrade provides a structured system with clear visibility, inventory tracking, and accountability so teams can manage trade more efficiently and reduce errors.