WE'VE GOT
ANSWERS

Explore our frequently asked questions below or contact us for more detailed software, product, and feature support. 

FAQ

vCreative builds broadcast workflow software (also called media workflow or content operations software) for radio, TV and digital media operations teams. Our platform runs the operational work between selling an ad spot and putting it on air: production orders, spot approvals, traffic handoffs, promotions and contests. More than 9,000 stations run on vCreative products, managing over 3 million workflows and saving more than 300,000 hours every year.

Traffic, production and promotions teams at radio, TV and digital broadcast operations, along with operations leadership. It scales from a single cluster run by one promotions director with an assistant, to corporate groups scheduling promotions across hundreds of stations at once. The common factor is coordination load, not headcount.

vPPO for production orders and spot approvals, vProMedia for multi-platform and TV production, vPromotions for contests and promotions, vTrade for trade management, vEP for multi-market campaigns, and Endorsements for talent endorsement workflows. Because they share one platform, traffic, production and promotions read the same live status instead of trading updates between separate tools.

vCreative started in broadcast and serves more than 9,000 radio, TV and digital stations. The same foundation, production orders, approvals, promotions and real-time visibility, applies to any team that produces and coordinates creative at scale, so vCreative is expanding beyond broadcast to other content-heavy organizations that need the same coordination between sales, production and delivery.

Broadcasters use vCreative across many markets. As Eric Christian, Chief Marketing Officer at Saga Communications, puts it: “At Saga Communications, our production and promotions teams operate across dozens of markets, so we depend on tools that keep everything consistent, efficient, and easy to scale. Our partnership with vCreative has been a cornerstone of that effort for years now. The vCreative platform has streamlined our broadcast production workflow in ways that have made a real difference for our production directors, sellers, and voice talent. Orders move faster, creative gets built more accurately, and our teams spend less time on administrative back-and-forth and more time on the work that actually drives revenue for our stations and our advertisers. vPromotions has been just as valuable on the promotions side, giving our local teams a consistent, reliable way to manage contests, giveaways, and community engagement without reinventing the wheel market by market. What stands out most is that vCreative has been a true partner, not just a vendor: responsive, invested in our success, and continually improving the platform based on real feedback from broadcasters like us. I would recommend vCreative to any broadcast group looking to bring more consistency and efficiency to their production and promotions operations.”

Media workflow software is the system that manages the operational work between selling a campaign and getting it on air or online: production orders, creative requests, approvals, revisions, promotions and the handoffs between sales, production, traffic and programming. It is sometimes called content operations or broadcast workflow software. vCreative builds this layer for radio, TV and digital teams, and it works alongside the traffic and automation systems you already run.

No. Traffic systems schedule and bill the log, and automation systems play the audio. vCreative covers the layer in between, where people request, produce, review and approve the creative that those systems then schedule and air. We work alongside the systems you already run rather than replacing them.

We have several integrations in place, covering traffic, automation and other systems. For a full list of active integrations, check out our Integrations page. Because vCreative is continuously evolving, we are always exploring new integration opportunities.

Named systems include WideOrbit, Marketron, RCS (Zetta, NexGen and GSelector), ENCO, Op-X, PlayoutONE and RadioCloud, along with partners such as Quu, ShareBuilders, Mr Master, SPECai, Write Label, Analytic Owl and ECN.

No. vCreative runs alongside your traffic and automation systems, not instead of them. vPPO connects to traffic platforms like WideOrbit and Marketron so approved spots and campaign data move between systems. You keep your existing stack and add the production, approval and promotions layer on top.
Newsroom and media asset systems such as Dalet, Avid MediaCentral and ENPS run news production and manage large media libraries. vCreative does a different job: it coordinates the creative and commercial production around advertising and promotions, from the first request through approval to air. Many stations run a newsroom system and vCreative together, because they cover different parts of the operation.
General project tools track tasks in the abstract. They do not understand spots, production orders, traffic handoffs, promotions or broadcast compliance, so teams rebuild every workflow by hand and bolt on spreadsheets. vCreative is purpose-built for media operations, so those workflows and the connections between them come standard.
For broadcast specifically, a purpose-built production order system beats a generic project tool because it understands spots, approvals, traffic handoffs and compliance out of the box. vCreative's vPPO is built for exactly this and is used by more than 9,000 radio, TV and digital stations, while general tools like Monday or Asana have to be rebuilt to fit each station's workflow.
Put every request, spot, revision and approval in one place with a clear owner at each step. vPPO replaces the email and spreadsheet back and forth with a single production order that carries a spot from first request to cleared for air, so approvals do not stall and nothing gets lost between sales, production and traffic.
vCreative is built for multi-market operations. Workflows, permissions and reporting can be standardized across every station and market from one login, so a group runs the same process everywhere while each market keeps the flexibility it needs. Leadership gets real-time visibility across all locations in one place.

PromoSuite, which includes PromoSuite Next and PromoSuite Mail, covers radio promotions and audience email, such as contests, prizes, events, and listener newsletters. vCreative's vPPO, vProMedia, vPromotions, vTrade, and vEP cover production orders, TV and multi-platform production, promotions workflow, trade, and multi-market campaigns. They are part of the same family and connect with each other.

Yes. PromoSuite Next and PromoSuite Mail integrate with vPromotions and the wider vCreative platform, so promotions, audience email, and production teams can work from one connected system.

Our job is to help you execute. Whether you sell or produce radio, TV, digital, podcasting, streaming, events, promotions, or programs, there are hundreds of moving parts. vCreative organizes this work into an efficient and collaborative process between all departments, making sure nothing falls through cracks.

Implementation runs on a roughly three week plan covering setup, customization and training, at about two hours of training per employee. The first wave of benefit typically shows within 90 days, with larger gains around six months once teams are fully onboarded.

Adoption comes from daily use. Producers, traffic and promotions teams do their real work inside vCreative, from requests and approvals to contests and reporting, so it becomes the system of record rather than another tool to check. Rollout includes about two hours of training per employee, and our team runs setup with you over roughly three weeks.
Frame it around time and accountability rather than a software line item: spots reach air faster, teams spend less time chasing approvals, and nothing falls through the cracks across markets. Most groups see the first gains within about 90 days of a roughly three week rollout, which makes the operational payback easy to point to.

We offer a variety of pricing models and are confident we can find one that works for your company. vCreative offers cash, cash/barter, and barter options for consideration. Schedule a demo or reach out to Sales for more information.

No, because we don’t need one! vCreative’s cloud-based responsive platform works across all devices so you can log in and collaborate with different departments from anywhere. Manage production, promotions, sales, digital and trade, from home, the office, or wherever you are.