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vCreative builds broadcast workflow software for radio, TV and digital media operations teams. Our platform runs the operational work between selling an ad spot and putting it on air: production orders, spot approvals, traffic handoffs, promotions and contests. More than 9,000 stations run on vCreative products, managing over 3 million workflows and saving more than 300,000 hours every year.

Traffic, production and promotions teams at radio, TV and digital broadcast operations, along with operations leadership. It scales from a single cluster run by one promotions director with an assistant, to corporate groups scheduling promotions across hundreds of stations at once. The common factor is coordination load, not headcount.

vPPO for production orders and spot approvals, vProMedia for multi-platform and TV production, vPromotions for contests and promotions, vTrade for trade management, vEP for multi-market campaigns, and Endorsements for talent endorsement workflows. Because they share one platform, traffic, production and promotions read the same live status instead of trading updates between separate tools.

No. Traffic systems schedule and bill the log, and automation systems play the audio. vCreative covers the layer in between, where people request, produce, review and approve the creative that those systems then schedule and air. We work alongside the systems you already run rather than replacing them.

Implementation runs on a roughly three week plan covering setup, customization and training, at about two hours of training per employee. The first wave of benefit typically shows within 90 days, with larger gains around six months once teams are fully onboarded.

Our job is to help you execute. Whether you sell or produce radio, TV, digital, podcasting, streaming, events, promotions, or programs, there are hundreds of moving parts. vCreative organizes this work into an efficient and collaborative process between all departments, making sure nothing falls through cracks.

We offer a variety of pricing models and are confident we can find one that works for your company. vCreative offers cash, cash/barter, and barter options for consideration. Schedule a demo or reach out to Sales for more information.

No, because we don’t need one! vCreative’s cloud-based responsive platform works across all devices so you can log in and collaborate with different departments from anywhere. Manage production, promotions, sales, digital and trade, from home, the office, or wherever you are.

We have several integrations in place, covering traffic, automation and other systems. For a full list of active integrations, check out our Integrations page. Because vCreative is continuously evolving, we are always exploring new integration opportunities.

Named systems include WideOrbit, Marketron, RCS (Zetta, NexGen and GSelector), ENCO, Op-X, PlayoutONE and RadioCloud, along with partners such as Quu, ShareBuilders, Mr Master, SPECai, Write Label, Analytic Owl and ECN.