--- title: User Roles description: Every vPPO account starts out with the Role assigned to it during the registration process. These roles are further modified with the Abilities set in that user's My Account settings. When a user requ --- [Skip to content](https://vcreativeinc.com/knowledge/hc/en-us/articles/115010422987-user-roles#main-content) [![vCreative\_Logo\_RGB.png\]](https://vcreativeinc.com/hs-fs/hubfs/vCreative_Logo_RGB.png?width=200&height=38&name=vCreative_Logo_RGB.png)](https://vcreativeinc.com/knowledge?hsLang=en) - vCreative Products Show submenu for vCreative Products - [vPPO](https://vcreativeinc.com/products/vppo) - [vProMedia](https://vcreativeinc.com/products/vpromedia) - [vPromotions](https://vcreativeinc.com/products/vpromotions) - [vTrade](https://vcreativeinc.com/products/vtrade) - [vEP](https://vcreativeinc.com/products/vep) - [Endorsements](https://vcreativeinc.com/products/endorsements) - [vTickets](https://vcreativeinc.com/insights/vcreative-vtickets-powered-by-evvnt) - [View All](https://vcreativeinc.com/products) - PromoSuite Products Show submenu for PromoSuite Products - [PromoSuite Next](https://vcreativeinc.com/promosuite-next-vcreative) - [PromoSuite Mail](https://vcreativeinc.com/promosuite-mail-vcreative) - [Insights](https://vcreativeinc.com/insights) - Company Show submenu for Company - [Integrations](https://vcreativeinc.com/integrations) - [Team](https://vcreativeinc.com/company/team) - [Contact Us](https://vcreativeinc.com/contact-us) Open main navigation Close main navigation - vCreative Products Show submenu for vCreative Products - [vPPO](https://vcreativeinc.com/products/vppo) - [vProMedia](https://vcreativeinc.com/products/vpromedia) - [vPromotions](https://vcreativeinc.com/products/vpromotions) - [vTrade](https://vcreativeinc.com/products/vtrade) - [vEP](https://vcreativeinc.com/products/vep) - [Endorsements](https://vcreativeinc.com/products/endorsements) - [vTickets](https://vcreativeinc.com/insights/vcreative-vtickets-powered-by-evvnt) - [View All](https://vcreativeinc.com/products) - PromoSuite Products Show submenu for PromoSuite Products - [PromoSuite Next](https://vcreativeinc.com/promosuite-next-vcreative) - [PromoSuite Mail](https://vcreativeinc.com/promosuite-mail-vcreative) - [Insights](https://vcreativeinc.com/insights) - Company Show submenu for Company - [Integrations](https://vcreativeinc.com/integrations) - [Team](https://vcreativeinc.com/company/team) - [Contact Us](https://vcreativeinc.com/contact-us) - [Go to the vCreative home page](https://vcreativeinc.com/) [Go to the vCreative home page](https://vcreativeinc.com/?hsLang=en) Welcome! How can we help? - There are no suggestions because the search field is empty. 1. [vCreative Knowledge Base](https://vcreativeinc.com/knowledge?hsLang=en) 2. [vPPO](https://vcreativeinc.com/knowledge/vppo?hsLang=en) 3. [Managers](https://vcreativeinc.com/knowledge/vppo?hsLang=en#managers) # User Roles Every vPPO account starts out with the Role assigned to it during the registration process. These roles are further modified with the Abilities set in that user's My Account settings. When a user requests a vPPO account on the [vPPO Sign Up Page](https://ppo.vcreative.net/support/signup/), they are asked to select their "role" or the closest match. This choice helps the vPPO staff in charge of reviewing and approving accounts to give them the best starting set of views and settings. While these are not all the possible roles it is typically a good starting place for new accounts. Furthermore, not all roles will be used in any given market. Depending on the existing workflow and intended usage of vPPO some may never be used and only a few are ever assigned to new accounts.   | **USER ROLE** | **DESCRIPTION OF ROLE'S PURPOSE** | | --- | --- | | Account Executive | Users who have a primary need in vPro of creating requests and updating them. Can only see their own requests by default. | | General Manager | Market managers or general managers who can see an overview of all requests as well as create their own orders. | | General Sales Manager | Sales Managers who can see all AE's requests as well as their own if they have their own clients. | | Producer | Jocks, voicers, graphic designers, writers or anyone who produces something. They can only see requests and voice parts that are assigned to them. Producers also have access to create new quick orders. | | Producer Limited | Same role as Producer, except they cannot submit new requests. | | Production Manager | The user in charge of delegating production and creative work as well as overseeing the department. They see all submitted requests. Typically the default Local Admin as well. | | Production Manager (Digital) | The production manager of all digital content: streaming, display ads, etc., delegates that work if needed to digital/streaming staff. | | Sales Assistant /Continuity | Sales Assistants and Continuity staff (non-managerial) can see all requests and can enter new spots on behalf of others. They generally assist the sales and traffic roles. | | Traffic | All traffic and continuity roles. They may elect to only see spots for the stations in their profile. | | Voicer | Voice talent only. Users that can add new spots and see spots where they have been selected as a requested voice. (prod-house) | | Voicer Limited | Same as Voicer, except they cannot add new requests and only see scripts sent to them for reads. (prod-house) | | Writer | Copy writers. They see only requests where they are assigned the writer task. 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It runs the operational work between selling an ad spot and putting it on air: production orders, spot approvals, traffic handoffs, promotions, contests and audience email. More than 9,000 stations run on vCreative products, managing over 3 million workflows and saving more than 300,000 hours every year. vCreative operates under the Banyan umbrella and merged with PromoSuite in February 2024.", "knowsAbout" : [ "Media workflow software", "Content operations software", "Broadcast workflow software", "Radio production orders", "Spot approvals and creative workflow", "Broadcast traffic handoffs", "TV and multi-platform production", "Radio promotions and contests", "Prize fulfillment and compliance", "Broadcast email marketing", "Trade management", "Multi-market campaign management", "Talent endorsements", "PromoSuite Next radio promotions software", "PromoSuite Mail and ListenerEmail" ], "logo" : "https://vcreativeinc.com/hubfs/Logos/vcreative-logo.svg", "name" : "vCreative", "sameAs" : [ "https://www.linkedin.com/company/vcreative" ], "slogan" : "Media workflow software for radio, TV and digital", "url" : "https://vcreativeinc.com" } ```