vPPO Hero image platform vCreative

Paperless production order software

Stop Losing Production Orders

Manage every radio and digital ad from order to on-air with vPPO, the cloud-based platform that connects sales, production, and traffic in one workflow. 

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Generic tools weren't built
for production orders.

Don't store spec spots, co-op scripts, talent assignments and traffic instructions in emails and spreadsheets. vPPO is purpose-built for the way production orders move through a station. Every detail attached to every order, every step of the way.

  • Forget about misplaced production notes
  • Forget about "who has the latest version"
  • Forget about make-goods caused by missing information
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One workflow. Built for
sales, production, and traffic.

vPPO connects the three teams that have to work together to get an ad on air, and gives each one the visibility they need to do their job without bottlenecks.

  • Sales submits orders with structured forms that capture everything production needs the first time.
  • Production sees every active order, every revision, and every approval in one queue.
  • Traffic gets clean, accurate handoffs that integrate with the systems already in place.
  • Leadership gets real-time reporting on workloads, throughput, and accountability.
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Production teams
stopped redoing work

With vPPO’s dynamic order forms, script library, spot history, and built-in approval routing, your team stops reinventing the wheel with every order. 

  • Save hours every week by replacing manual coordination.
  • Reduce errors with structured forms, approvals, and revision tracking.
  • Build a searchable archive of every spot, every script, every approval.
  • Scale across markets without losing the details that matter locally.

Time-saving tools free up hours in your day

Whether you’re operating one department or managing multiple departments across markets, vCreative workflow software is built to help you succeed.


All vCreative products include:

Scalable solutions from local to corporate level

Cloud-based login from any device

Unlimited media asset storage

Media-experienced US-based support

Customized platform setup

Connects With the Tools you already use

vProMedia integrates with your existing traffic and automation systems - fitting seamlessly into your tech stack.

Time-saving tools
free up hours in your day

Whether you're running production at one station or coordinating across an entire group, vCreative workflow software is built to help your team succeed.

Scalable Solutions

From local departments to corporate headquarters, our platform scales with your growth. 

Cloud-Based Access

Secure login from any device, ensuring your team stays connected wherever they are. 

Unlimited Storage

Media asset management without limits. Store high-quality files without worrying about space. 

Customized Setup

Every workflow is unique. We customize your platform setup to fit your specific business needs. 

COLLABORATE FASTER

vProMedia Features You'll Love

 

  • Everything in One Place
    Track and manage all production work, approvals, and more
  • Team Collaboration
    Built-in communication tools prevent errors and missed deadlines
  • Save Time & Money
    Eliminate disconnected systems, wasted time, and manual processes
  • Flexible and Scalable
    Support stand-alone, regional or centralized market operations
  • Resource Management
    For each project, book equipment and studio time or schedule resources
  • Integrations
    Connect traffic, automation systems, and more

Collaborate Faster

Key Features You'll Love

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Creative Tools

Script library, script timer, asset storage, and full search
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Tracking & Accountability

Real-time reporting on every order and assigned task
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Dynamic Order Forms

Capture every detail production needs, the first time
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Spot History & Co-Op Tracking

Searchable archive with co-op scripts and spec spot tracking
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Cross-Market Collaboration

Bring sales, production, and traffic together, wherever they are
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Integrations

Connect traffic, automation, and CRM systems you already rely on
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Why Our Clients Love vPPO

“vPPO is the #1 software Cromwell Media has EVER implemented”

"vPPO saves a LOT of time when delegating production and voice work to a large air staff and voice pool. The spot history is fantastic for keeping accountability of every person that touches an order."

 

vCreative vPPO testimonial - Dennis Ace Swartz

Dennis "Ace" Swartz
Operations Manager / Production Manager, Cromwell Media

Ready to retire messy 
production spreadsheets?

Join the 9,000+ media professionals already running their radio and digital ad production on vPPO.

FAQ

vPPO (Paperless Production Order) is a workflow platform that connects sales, production, and traffic teams in one shared system. From the initial creative request to final delivery, all tasks, assets, approvals, and status updates remain tied to the order, giving teams full visibility into every campaign.
vPPO is designed for media organizations such as radio stations, TV groups, and production teams that manage high volumes of creative requests and advertising campaigns. It is particularly valuable for operations leaders, production managers, and traffic teams who need better coordination across departments. vPPO gives the Sales Team visibility into the status of a spot request, which improves coordination and efficiency.
vPPO eliminates spreadsheets, emails, and disconnected tools by centralizing production orders, communication, assets, and approvals in one platform. Automated workflows ensure tasks move smoothly between teams while reducing duplicate data entry and communication bottlenecks.
Every order in vPPO includes all relevant information, creative instructions, assets, deadlines, approvals, and revisions, so everyone involved in a campaign works from the same source of truth. This keeps sales, production, and traffic aligned and helps prevent errors or missed deadlines.
Yes. vPPO integrates with leading broadcast traffic systems such as WideOrbit and Marketron, allowing advertiser and campaign data to flow between systems and reducing the need for manual data entry. vCreative’s Auto Dub technology streamlines the journey of an advertisement from the production studio to the airwaves. By automating the delivery of audio and metadata, it eliminates manual “chair-swiveling” tasks and replaces them with a direct digital pipeline. vPPO integrates with WideOrbit Automation for Radio, RCS, ENCO, OpX, and PlayOut One.
Organizations typically experience improved efficiency, fewer errors, and faster campaign turnaround times. By centralizing workflows and improving communication across departments, teams can reduce operational friction and focus more time on delivering campaigns and serving clients.