--- title: vProMedia & WideOrbit Integration Guide description: This is a user guide for the vProMedia & WideOrbit Integration --- [Skip to content](https://vcreativeinc.com/knowledge/vpromedia-wideorbit-integration#main-content) [![vCreative\_Logo\_RGB.png\]](https://vcreativeinc.com/hs-fs/hubfs/vCreative_Logo_RGB.png?width=200&height=38&name=vCreative_Logo_RGB.png)](https://vcreativeinc.com/knowledge?hsLang=en) - vCreative Products Show submenu for vCreative Products - [vPPO](https://vcreativeinc.com/products/vppo) - [vProMedia](https://vcreativeinc.com/products/vpromedia) - [vPromotions](https://vcreativeinc.com/products/vpromotions) - [vTrade](https://vcreativeinc.com/products/vtrade) - [vEP](https://vcreativeinc.com/products/vep) - [Endorsements](https://vcreativeinc.com/products/endorsements) - [vTickets](https://vcreativeinc.com/insights/vcreative-vtickets-powered-by-evvnt) - [View All](https://vcreativeinc.com/products) - PromoSuite Products Show submenu for PromoSuite Products - [PromoSuite Next](https://vcreativeinc.com/promosuite-next-vcreative) - [PromoSuite Mail](https://vcreativeinc.com/promosuite-mail-vcreative) - [Insights](https://vcreativeinc.com/insights) - Company Show submenu for Company - [Integrations](https://vcreativeinc.com/integrations) - [Team](https://vcreativeinc.com/company/team) - [Contact Us](https://vcreativeinc.com/contact-us) Open main navigation Close main navigation - vCreative Products Show submenu for vCreative Products - [vPPO](https://vcreativeinc.com/products/vppo) - [vProMedia](https://vcreativeinc.com/products/vpromedia) - [vPromotions](https://vcreativeinc.com/products/vpromotions) - [vTrade](https://vcreativeinc.com/products/vtrade) - [vEP](https://vcreativeinc.com/products/vep) - [Endorsements](https://vcreativeinc.com/products/endorsements) - [vTickets](https://vcreativeinc.com/insights/vcreative-vtickets-powered-by-evvnt) - [View All](https://vcreativeinc.com/products) - PromoSuite Products Show submenu for PromoSuite Products - [PromoSuite Next](https://vcreativeinc.com/promosuite-next-vcreative) - [PromoSuite Mail](https://vcreativeinc.com/promosuite-mail-vcreative) - [Insights](https://vcreativeinc.com/insights) - Company Show submenu for Company - [Integrations](https://vcreativeinc.com/integrations) - [Team](https://vcreativeinc.com/company/team) - [Contact Us](https://vcreativeinc.com/contact-us) - [Go to the vCreative home page](https://vcreativeinc.com/) [Go to the vCreative home page](https://vcreativeinc.com/?hsLang=en) Welcome! How can we help? - There are no suggestions because the search field is empty. 1. [vCreative Knowledge Base](https://vcreativeinc.com/knowledge?hsLang=en) 2. [vProMedia](https://vcreativeinc.com/knowledge/vpromedia?hsLang=en) 3. [Integrations](https://vcreativeinc.com/knowledge/vpromedia?hsLang=en#integrations) # vProMedia & WideOrbit Integration Guide ## This is a user guide for the vProMedia & WideOrbit Integration ### **Introduction** The integration between WideOrbit and vProMedia connects key parts of the radio workflow by syncing data across systems through three main areas: **Advertiser Integration**, **Order Integration**, and **Material Group Integration**. It helps reduce manual entry, maintain data consistency, and ensure information flows smoothly between departments. This user guide is designed to help you understand how the integration works, what each part does, and how to use it effectively in your day-to-day tasks. --- ### **Order Integration** The **Order Integration** feature in vProMedia enables the creation of a draft Production Order (PO) from a contract that has been entered, processed, and approved in WideOrbit Traffic (WOT). When a traffic/broadcast order is processed and approved in WideOrbit, key information from the contract will be sent to vProMedia to create a draft PO. This functionality speeds up the entry process by eliminating the need to start a PO from scratch. However, it's **important to note** that the draft PO will require your review. You'll need to add or adjust the necessary information based on your copy instructions before submitting the PO to move it into the workflow. --- ### **Default Settings for the Draft** Each draft will be created using a predefined set of criteria for certain fields. - vProMedia will create one PO for each WOT broadcast order, with each spot length having its own spot line on the PO. - For multi-station orders, there will be only one PO draft for all stations. - The start and end dates on the draft PO will be the earliest and latest dates from the contract. You can adjust these dates when you are ready to finalize the PO and submit it. - The status of the draft PO will be marked as **"waiting on spot"** by default. When you are ready to submit the PO, you should change the status to the appropriate one for that PO. **NOTE:** Please note that the synchronization from WideOrbit to vProMedia occurs at each 10-minute mark (:10, :20, :30, :40, :60). --- ### **To process WideOrbit drafts** **Step 1** - Once the order has been processed and approved in WideOrbit Traffic pertinent information from the order will be sent to vProMedia where a draft PO will be created. This draft will be located in your **WideOrbit Draft (WO Drafts)** folder. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-44-25-8631-PM.png?width=251&height=322&name=image-png-Mar-20-2026-01-44-25-8631-PM.png) **Step 2** - To process the PO, open the draft and make updates as needed and click submit. Don’t forget to update the status from **“waiting on spot”** to the appropriate status for each order. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-44-37-7279-PM.png?width=670&height=252&name=image-png-Mar-20-2026-01-44-37-7279-PM.png) --- ### **Advertiser Integration** The WideOrbit Traffic Advertiser Integration feature enables advertisers from WideOrbit to synchronize with vProMedia. WideOrbit will act as the primary system for all advertisers. This means that when you search for an advertiser in vProMedia, all WideOrbit clients will appear in the dropdown menu, and you simply need to select the correct advertiser. This feature ensures a streamlined record-keeping system for your advertiser list. --- ### **Advertiser Sync** If you have a new fully processed WO advertiser that needs to be added to vProMedia prior to the nightly sync, it is possible to do an **Ad Hoc sync**. This can be done by designated parties in your market by clicking on the WO button from the list view screen in vProMedia. **Step 1** - To initiate an Advertiser Sync, click on the **WO icon** located on the list view screen. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-45-36-4182-PM.png?width=670&height=341&name=image-png-Mar-20-2026-01-45-36-4182-PM.png) **NOTE:** The time it takes to sync the data does depend on which version of WideOrbit you are on. The time can range from 20 seconds up to 2 mins. **NOTE:** It’s important to note that a given individual can only request the sync once an hour. If an additional sync is needed before the hour expires, a different user can click the WideOrbit button. --- ### **Selecting the Advertiser on the Production Order** **Step 1** - When entering a PO under the Client list you will first select the option **WideOrbit Client List**. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-46-18-4489-PM.png?width=670&height=309&name=image-png-Mar-20-2026-01-46-18-4489-PM.png) **Step 2** - In the **WideOrbit Client list** drop down you can either begin to type in the name of the advertiser to select or you can scroll to locate. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-46-28-7350-PM.png?width=516&height=438&name=image-png-Mar-20-2026-01-46-28-7350-PM.png) --- ### **Advertisers are Station Specific** Another feature of the Advertiser Integration is that only the stations associated with a given advertiser in WO can be chosen on the PO. For instance, if Advertiser John’s Pizza is associated only with one given station in WO, then that is the only station that can be selected on the PO in vProMedia. All other stations will be marked as “Not Enabled” to indicate they are not available for use with this advertiser. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-46-52-3025-PM.png?width=455&height=355&name=image-png-Mar-20-2026-01-46-52-3025-PM.png) **NOTE:** If you need a station to be available to this advertiser, the change will need to be made in WideOrbit, and then an ad hoc sync will need to be done to update the record in vProMedia.   --- ### **Spec Spot Orders** When entering a spec spot order, select the advertiser “Pending Advertiser – vPro Spec Spot.” In the Title field, enter the actual client name for reference. Once the spec spot is sold, you can update the advertiser and convert the client name to the appropriate WideOrbit advertiser name. --- ### **Material Group Integration** With the **Material Group Integration**, users can send Electronic Material information from vProMedia to WideOrbit and in addition request a house number/cart number from WideOrbit to be imported into vProMedia. **Step 1** - On the list view screen in the cart ID column, there is a field labeled **Material Groups.** To send the request from vProMedia to WideOrbit, click on the **drop-down button** in the material group field and select the **appropriate material group** for this spot. The codes you see below are for a demo account. Your selections will be reflective of the Material Groups for the stations on the order. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-47-47-0694-PM.png?width=317&height=340&name=image-png-Mar-20-2026-01-47-47-0694-PM.png)   **NOTE:** Prior to this step, **make sure you have entered the AI id./ISCI code** data as this will be needed in order to process the Electronic Material group in WO. **Step 2** - Once selected, click on the **Get Cart Id** button. This action will send the request and electronic materials to Wide Orbit for processing. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-48-09-7359-PM.png?width=285&height=283&name=image-png-Mar-20-2026-01-48-09-7359-PM.png) **Step 3** - Your next step is to access the **Electronic Materials** option on the WideOrbit toolbar. Click search and any request waiting to be approved will be listed in the search results section. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-48-18-3555-PM.png?width=670&height=246&name=image-png-Mar-20-2026-01-48-18-3555-PM.png) **NOTE:** If you do not see your request, select refresh to populate the search results area.   **Step 4** - Once your Electronic Materials are on the screen, **double-click** to open. Review the materials information and **click apply** if you have made any changes, then **click OK** to finalize. After you select OK, Wide Orbit will send the house number/cart number back to vProMedia. ![](https://vcreativeinc.com/hs-fs/hubfs/image-png-Mar-20-2026-01-48-30-6266-PM.png?width=530&height=458&name=image-png-Mar-20-2026-01-48-30-6266-PM.png) **Step 5** - You can then return to the **list view** in vProMedia to see that the cart number has been populated on the PO. 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It runs the operational work between selling an ad spot and putting it on air: production orders, spot approvals, traffic handoffs, promotions, contests and audience email. More than 9,000 stations run on vCreative products, managing over 3 million workflows and saving more than 300,000 hours every year. vCreative operates under the Banyan umbrella and merged with PromoSuite in February 2024.", "knowsAbout" : [ "Media workflow software", "Content operations software", "Broadcast workflow software", "Radio production orders", "Spot approvals and creative workflow", "Broadcast traffic handoffs", "TV and multi-platform production", "Radio promotions and contests", "Prize fulfillment and compliance", "Broadcast email marketing", "Trade management", "Multi-market campaign management", "Talent endorsements", "PromoSuite Next radio promotions software", "PromoSuite Mail and ListenerEmail" ], "logo" : "https://vcreativeinc.com/hubfs/Logos/vcreative-logo.svg", "name" : "vCreative", "sameAs" : [ "https://www.linkedin.com/company/vcreative" ], "slogan" : "Media workflow software for radio, TV and digital", "url" : "https://vcreativeinc.com" } ```