LEADERSHIP TEAM




JINNY LADERER

Co-founder & CEO

Jinny is the visionary leader behind vCreative, championing workflow efficiency and driving innovation. She is inspired equally by her staff and clients, driven by an infectious passion for radio and its ability to enhance people's lives. Jinny has been a part of radio her entire life. Her family owned a station for over 30 years and she worked in various positions over her successful career including on air, sales, news, and production. She even got married live on the radio! Beyond her passion for media, Jinny is driven by her deep love of people. She is a Board of Director for an orphanage for teen girls in Honduras and serves on the board of her local church. She and her husband John have six children and a precious grandson. If not at work, you will likely find Jinny on a boat and in the sun with family and friends.


SUSIE HEDRICK

President and COO

Susie is the complete package– bringing 20+ years of successful leadership in broadcast software sales, product development and operations. She is highly-respected across media and technology industries and her deep understanding of the business allows vCreative to expand our products and services across Radio, TV, Digital, Networks and Print. She is a fearless advocate for our customers and is fueled by a drive to transform businesses with our products. Prior to joining vCreative, Susie was Senior Vice President of Sales at WideOrbit. Susie is passionate about people, animals and the outdoors. She lives on a ranch near Sun Valley Idaho with her husband, two sons and begins most mornings feeding the cows, pigs and chickens. Susie does her best thinking when running, riding horses, skiing or chillin’ out in the crisp clean mountain air.


JOHN LADERER

Co-founder & CTO

John's technical expertise and visionary talent makes everything at vCreative possible. He oversees the development and maintenance of the company's software products and fiercely protects the strength of the system's infrastructure. He has decades of experience in the development of workflow software in both the private and public sectors. When working for the USDA, John worked on several federal-level projects for the Food and Drug Administration, Homeland Security, Veterans Affairs, & Library of Congress. He holds a Bachelor of Science in Computer Information Systems from Arizona State University. For leisure, John enjoys fun in the sun, water activities and grilling with friends and family. He has an affinity for classic cars and will one day grace the road in a first generation Camaro.


MELISSA RAPP

Senior VP, Sales

Melissa makes things better. Whether facilitating a new client onboard or helping a longtime partner grow, she is the trusted advocate customers consistently rely upon. She joined vCreative in 2010 with over 20 years experience at the station level and vendor side of broadcasting. Her enthusiasm and wild passion is contagious as she effectively drives revenue across local and corporate accounts. Since her start, the company has grown significantly because of Melissa's attention to customer satisfaction. Melissa lives with her daughter, Victoria in Dallas, TX.


JOSHUA BENNETT

VP of Operations

Joshua is the monster glue that binds this efficiency machine together. He is the master of details and deadlines, and holds all staff accountable to the needs and priorities of the clients. He joined vCreative in 2008 and currently oversees the daily operations of software development and serves as a bridge between Client Services and the Development Team. Joshua's drive for efficiency and organization makes him a huge proponent of the "work smarter, not harder” credo. As a former Promotions Director, Production Assistant, on-air voice talent, and news reporter in radio, Josh knows the value of being an organized, strategic team. Outside of vCreative, Joshua spends all of his time with his wife, Shauna, and their young son. He enjoys swimming, cooking, reading science fiction, and has a great zeal for space exploration.


STEPHEN WILLIAMS

Director of vPromotions

Steve champions advancement. He is the promotional expert that consistently challenges the status quo for the benefit of clients. When vCreative’s highly successful vPPO software exploded, Steve was the one advocating for expansion into the promotional and events software market. His successful effort has led the company to new and infinitely scalable heights. Steve first joined vCreative in 2010 and currently leads the vPromotions software product team. With 30 years experience in radio promotions and programming, his insight and leadership helps define, improve, and maintain this groundbreaking system. In his spare time, he enjoys working out, swimming, bicycling, fly fishing, and hiking, as well as watching films and exploring the robust Atlanta restaurant scene with his better half, Dawn.


STEVE GOFF

Director of Client Services

Steve is your friend who knows things. He joined vCreative in 2010 and oversees the entire Client Services team. He is responsible for all station onboarding, customer service, and training. He and his team are the ones who point out all the special features that makes vCreative software so much fun to play with. With over 25 years experience in the radio, voiceover, and training industries, he truly enjoys people and is fulfilled by their success. When not working, Steve can usually be found coaching on the softball diamond, at a concert, cheering for his beloved Michigan State Spartans and Detroit Tigers, or playing taxi driver to any or all of his 5 children and his wife, Kate.


DAVID SINGLETON

VP of Technology

David breathes code. As the fearless leader of our development team since 2013, he is constantly working to improve our software products and bring new and exciting applications to vCreative customers. He’s been a professional software developer since 2000 and has extensive experience managing the full life of web applications. He is our inside track to understanding current trends and building innovative solutions that are structurally secure and stable. David lives in Missouri. He enjoys spending time with his wife, two daughters, and twin sons hanging out with friends, and playing board games.


TOM GREENE

Director of vPPO

Tom is one of the friendliest guys you’ll know. He is a reliable and consistent resource for our clients to get the most out of our software products. He came to vCreative from Lincoln Financial in 2012. As Production Director, his 5-station cluster was one of the early major markets that jumped on the vPPO bandwagon. Toms radio career began when he attended Colorado State University in his hometown of Fort Collins. Over the years he has worked in continuity, production, on air, and even has experience in traffic. Tom resides in Denver with his wife, two soccer crazed boys, and catahoula-leopard dog named Cajun.